Video E-blast

E-blast Media Specifications

• Material specifications: HTML file with inline CSS controls (tables only no DIVS) – OR – JPG no larger than 700×1000. Total weight of images should not exceed 800K. (entire email will be linked to video hosting page on recommend.com)
• Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
• The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.
• Impression tracker pixel
• Hero (main) Image must contain play button overlay.

Video Hosting Page Specifications

• Video File Formats: MP4/MOV H.264
• Bitrate:
  • 720p requires a speed of 4Mbps (megabytes per seconds) – OR –
  • 1080p requires a speed of 8Mbps (this is best for full screen playing)
• Recommended Video Length: 6 – 180 sec. (max)
• Recommended Video Frame Rate: 24 – 30 FPS.
• Recommended Video Aspect Ratio: 16:9
• Max File Load Size: 40MB
• 6-word title (max)
• Website Copy: up to 400-word sponsored content on recommend.com along with supplier’s URL.

Click-through URL: Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Deadline: 20 days prior to launch

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.