Linkedin Targeted Campaign
Single Image Ads
- File Type: JPG, PNG, or GIF
- File Size: 5 MB
Horizontal / Landscape
Horizontal images will deliver to both desktop and mobile.
- Minimum: 640 × 360 pixels
- Maximum: 7680 × 4320 pixels
- Recommended: 1.91:1 – 1200 × 628 pixels
Square
LinkedIn recommends this aspect ratio for delivery across both desktop and mobile.
- Minimum: 360 × 360 pixels
- Maximum: 4320 × 4320 pixels
- Recommended: 1:1 – 1200 × 1200 pixels
Vertical
LinkedIn recommends this aspect ratio for best CTR performance on mobile (vertical images do not deliver to desktop). While 1:1.91 vertical images are still supported, they will have borders added to either side of the frame. To avoid borders, a 4:5 aspect ratio is recommended.
- Minimum: 360 × 640 pixels
- Maximum: 2430 × 4320 pixels
- Recommended Sizes:
- 1:1.91 – 628 × 1200 pixels
- 2:3 – 600 × 900 pixels
- 4:5 – 720 × 900 pixels
Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
URL Requirements
- Landing Page URL: Required
- URL Prefix: https:// or https://
- URL Characters: Up to 2000 characters in the destination field
Video Ads
- Video File Size: 75 KB (min) – 500 MB (max)
- Video Duration: 3 seconds – 30 minutes
- Video Captions: Optional
- Video Sound Rate: Less than 64 KHz
- Minimum Width: 360 pixels
- Maximum Width: 1920 pixels
- Minimum Height: 360 pixels
- Maximum Height: 1920 pixels
- Aspect Ratio Range: 9:16 (0.563) – 16:9 (1.778)
Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
Recommended Dimensions
- Vertical (4:5): Min 360 × 450 pixels | Max 1080 × 1350 pixels
- Vertical (9:16): Min 360 × 640 pixels | Max 1080 × 1920 pixels
- Landscape (16:9): Min 640 × 360 pixels | Max 1920 × 1080 pixels
- Square (1:1): Min 360 × 360 pixels | Max 1920 × 1920 pixels
- Aspect Ratio Tolerance: 5%
URL Requirements
- Landing Page URL: Required
- URL Prefix: https:// or https://
- URL Characters: Up to 2000 characters in the destination field
